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The Standard

Editorial Booking Platform

The Project

Creating the Hotels’ Editorial Content and Booking Platform

We partnered with the Standard Hotel Group to create a groundbreaking website for the hospitality industry. Bringing their editorial voice to the homepage, we combined a simple global booking process with best in class brand programming to increase bookings and build long term readership on the site.

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Deliverables

Key Insight Analysis

Target Audience Definition

Creative Direction

Art Direction & Design

Editorial Content Strategy

Community Development

Website Implementation

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Project Team

Ryan Frank

Kim Kelly

Andrew Chee

Kevin Kearney

Liz Cornine

Othelo Gervacio

Phil Leif Bjerknes

Chris Frank

Richard Calahan

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Client Team

Claire Darrow

Lucy McIntyre

Laura Nolte

Amar Lalvani

David Meyer

Joey Jallelo

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Photography

Cheryl Dunn

Balarama Heller

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“I’m interested in the connection between an individual’s personal experience and their work in a chosen field. The notion of a design or artwork, story or place, having a timelessness means to me that a person or a group of people used their own experience to such specificity that they transcended the details of the current society and created something timeless and what some call universal.”

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— RAINER JUDD, STANDARD CULTURE
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Stacks was founded on the belief that the next generation of brands need a new kind of creative partner to move the needle in culture. A globally-located brand building studio, we bring together bespoke teams to navigate complex marketing challenges and help our partners grow.

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Creative Direction
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