Home

Projects

About

Social

Kamaal Williams

Album Creative

The Project

Creating a New Look and Feel for the Artist and Producer to Coincide with the Launch of Wu Hen

We worked with Kamaal Williams, Black Focus, and Warp Records to develop a cohesive approach for his overall creative direction and album roll out. Honoring the nature of his music, we employed a modern, yet hand made approach, commissioning painted artwork from Othelo Gervacio and moving imagery by Qiu Yang Studio.

Deliverables

Creative Direction

Art Direction & Design

Visual Identity System

Album Packaging Design

Website Development 

Tour Merchandise Design

‍

Project Team

Othelo Gervacio

Jackson Cantor

Kevin Kearney

Malvin Wix

Yves Laroque

Jordan Shevell

Harry Gassel

Paintings by

Othelo Gervacio

‍

Film

Qiu Yang Studio

‍

Photography

Liz Johnson Arthur

‍

The album’s title, Wu Hen, is the nickname Henry’s grandma gave him as a child. The Taiwanese side of his family are originally from the Wu Dynasty, and the name Wu translates as ‘Gateway to Heaven.’

No items found.
No items found.

“This is a revolution of the mind. To reach new heights requires separating ourselves from the material world and finding power in what’s intangible. That’s what music and art is for—whether it’s a primitive emotion or something deep, you feel it. And there’s a subliminal element that resonates throughout my work. If you’re painting, it’s what you’re feeling as you’re painting because it’s sincere.”

‍

—KAMAAL WILLIAMS, PITCHFORK
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.

Related Projects

This is some text inside of a div block.
Art Direction
Working with Madhappy to re-lense their photography with a new tone and direction for their Winter 2021 Collections
This is some text inside of a div block.
Art Direction & Design
Working with Citizen Magazine founders Henrietta Gallina and Danielle Powell Cobb to bring their vision of Issue 02 to life.
This is some text inside of a div block.
Brand Creation
Working with Dosist operator 14th Round to create a modern performance brand intersecting Sport and Cannabis.
This is some text inside of a div block.
Brand Creation
Evolving two Dutch hotel properties into a modern, unified, and scaleable hospitality brand.
This is some text inside of a div block.
Brand Creation
Empowering a new generation to define the meaning of ceremony on their own terms.
This is some text inside of a div block.
Brand Creation
Working with Liran Wizman and Billy Cohen to create a new hospitality concept to let people live while traveling.
This is some text inside of a div block.
Brand Creation
Helping artists and collectors manage their intellectual property, CXIP is the first NFT application for minting copyright registrations.
This is some text inside of a div block.
Brand Creation
Creating a place for travelers in search of substance and style.
This is some text inside of a div block.
Brand Creation
Creating an identity for the world’s first Web3 Wine Club.
This is some text inside of a div block.
Brand Repositioning
Creating a modern mindset for the relaunch of a New York icon.
This is some text inside of a div block.
Campaign Creative
Making everyone's vote a Universal Standard, we created an “I’m Voting For” campaign in partnership with When We All Vote.
This is some text inside of a div block.
Concept & Execution
An American icon, reborn in modern day old Amsterdam.
This is some text inside of a div block.
Creative & Production
Creating an Aura for the 2023 Club Kits
This is some text inside of a div block.
Creative & Production
Textures and Ledge Ends
This is some text inside of a div block.
Creative & Production
KNU Nostalgia
This is some text inside of a div block.
Editorial Booking Platform
Creating a groundbreaking website for The Standard Hotel Group
This is some text inside of a div block.
Editorial Photography
Bringing the Nike ISPA Link Axis into the world of fantasy for Issue 02 of Citizen Magazine
This is some text inside of a div block.
Hold On
A new music video for the lead single off Kamaal Williams’ third studio album, Wu Hen
This is some text inside of a div block.
Ingredient Library
Working with Everyday Oil to create a custom ingredient library for their organic skincare offering.
This is some text inside of a div block.
NSW x Jordan Zine
A limited edition poster set in collaboration with the Nike Sportswear, Women, and Jordan brand teams.
This is some text inside of a div block.
Single Artwork Design
Good Peope
This is some text inside of a div block.
Street Dreams
A film by Qiu Yang Studio for Kamaal Williams’ latest album, Wu Hen.

More Work

Madhappy
Art Direction
Working with Madhappy to re-lense their photography with a new tone and direction for their Winter 2021 Collections
Citizen Magazine
Art Direction & Design
Working with Citizen Magazine founders Henrietta Gallina and Danielle Powell Cobb to bring their vision of Issue 02 to life.
Sensa Sport
Brand Creation
Working with Dosist operator 14th Round to create a modern performance brand intersecting Sport and Cannabis.
Park Centraal
Brand Creation
Evolving two Dutch hotel properties into a modern, unified, and scaleable hospitality brand.
Anna Sheffield
Brand Creation
Empowering a new generation to define the meaning of ceremony on their own terms.
Àterre
Brand Creation
Working with Liran Wizman and Billy Cohen to create a new hospitality concept to let people live while traveling.
CXIP
Brand Creation
Helping artists and collectors manage their intellectual property, CXIP is the first NFT application for minting copyright registrations.
Sircle Hotels
Brand Creation
Creating a place for travelers in search of substance and style.
WineDAO
Brand Creation
Creating an identity for the world’s first Web3 Wine Club.
DKNY
Brand Repositioning
Creating a modern mindset for the relaunch of a New York icon.
Universal Standard
Campaign Creative
Making everyone's vote a Universal Standard, we created an “I’m Voting For” campaign in partnership with When We All Vote.
Stacks Diner
Concept & Execution
An American icon, reborn in modern day old Amsterdam.
Nike Football
Creative & Production
Creating an Aura for the 2023 Club Kits
OTW By Vans
Creative & Production
Textures and Ledge Ends
Vans
Creative & Production
KNU Nostalgia
The Standard
Editorial Booking Platform
Creating a groundbreaking website for The Standard Hotel Group
Nike ISPA
Editorial Photography
Bringing the Nike ISPA Link Axis into the world of fantasy for Issue 02 of Citizen Magazine
Kamaal Williams
Hold On
A new music video for the lead single off Kamaal Williams’ third studio album, Wu Hen
Everyday Oil
Ingredient Library
Working with Everyday Oil to create a custom ingredient library for their organic skincare offering.
Nike x Jordan
NSW x Jordan Zine
A limited edition poster set in collaboration with the Nike Sportswear, Women, and Jordan brand teams.
Pharrell Williams
Single Artwork Design
Good Peope
Kamaal Williams
Street Dreams
A film by Qiu Yang Studio for Kamaal Williams’ latest album, Wu Hen.

Stacks was founded on the belief that the next generation of brands need a new kind of creative partner to move the needle in culture. A globally-located brand building studio, we bring together bespoke teams to navigate complex marketing challenges and help our partners grow.

Let's work together:
hello@stacks.studio
Services:
Brand Consultancy
Brand  Design & Identity Systems
Brand Strategy & Positioning
Creative Direction
Art Direction
Narrative Communications
Advertising
Film & Photography Production
Ambassador Curation
More About Us