Project Description

We collaborated with Pharrell's creative team to design the single art for a special collaboration with Mumford and Sons. The artwork centered around the crow, an often misunderstood creature that symbolizes community and cooperation, embodying the essence of "Good People." This symbolism was integral to the theme of our project, challenging the negative perceptions associated with crows.

The single made its debut during the Louis Vuitton FW24 runway show, where Pharrell and Mumford performed live, with Othelo's text graphics as the backdrop. The song was subsequently released on all streaming platforms.